Monica and Andy

Organic, sustainable babywear for every budget.

Founded in 2014 by first-time mom Monica Royer, Monica + Andy was created from her heart to deliver the softest GOTS-certified organic essentials, support new parents with a seamless shopping experience both online and in Guideshops, and foster a community committed to making things better for your babies and for our planet.

An idea that was born in a delivery room instead of a boardroom.

Monica Royer is the founder, CEO, and the driving force behind Monica + Andy, a digitally native vertical brand offering organic essentials for kids and babies.

After her daughter was born in 2010, Royer, a first-time mom, searched everywhere for a cohesive collection of high-quality, organic baby clothes paired with exceptional customer service. When she couldn’t find what she was looking for, she decided to create it herself and spent the next few years developing her business plan as a stay-at-home mom.

Royer built a board of advisors and created designs during naptimes and evenings. Her days were spent at mommy-and-me classes, a time that helped her shape the brand's DNA and understand critical gaps in the baby market.

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