An idea rooted in expertise and passion for hair health

OurX was born from the frustration of seeing textured hair care left out of the beauty industry's inclusive evolution. Despite advancements in other areas, the textured hair market lacked innovation and reliable data. As a Black woman and investor, Ceci Kurzman recognized this gap and decided to take action. She founded OurX to bring the best practices of the beauty industry to the textured hair consumer, creating a new standard of innovation, equity, and personalization. With a world-class team of experts, OurX offers an end-to-end solution designed to help people achieve their hair goals, delivering long-overdue care and support for the tightest textures. Ceci’s passion and commitment have set a new benchmark for textured hair care, ensuring that every individual can finally experience the results they deserve.